Jennie K-pop group Blackpink dazzles in the Calvin Klein Spring campaign

Calvin Klein has once again enlisted the talents of Korean artist Jennie from the powerhouse girl group Blackpink for its Spring 2024 campaign. Renowned photographer and director Mert Alas captured Jennie exuding playful confidence and distinct energy while adorned in various Calvin Klein underwear and jeans, with styling curated by Emmanuelle Alt.

Jennie showcased a range of Calvin Klein pieces, including the Intense Power underwear featuring a bold interpretation of the brand logo, minimalist lingerie designed for both expression and comfort, and ’90s Straight Jeans known for their stylish loose fit that channels a sense of effortlessness and nostalgia.

Additional highlights from the campaign included a Classic Trucker Jacket, Modern Cotton Lightly Lined Bandeau Bra, Micro Mini Denim Skirt, Refined Denim Zip Jacket, and Ultra-High Rise Wide Leg Fit Jeans.

Jennie’s campaign marks the culmination of Calvin Klein’s Spring 2024 lineup, following shoots featuring prominent figures like Kendall Jenner, BTS member Jungkook, and newcomer Idris Elba. Jungkook’s shoot, in particular, garnered attention from both Calvin Klein supporters and the ARMY fandom, especially after his captivating photoshoot at New York’s Grand Central Station.

Having been appointed as a global ambassador for the brand in December 2021, Jungkook has since become a prominent face in Calvin Klein’s campaigns. Meanwhile, Jennie made headlines late last year as the first Blackpink member to launch her own label, signaling a new chapter in her solo career. While Lisa and Jisoo have since followed suit, the group’s collective activities under Blackpink will continue to be managed by YG Entertainment.

Lifestyle News: Jennie K-pop group Blackpink dazzles in the Calvin Klein Spring campaign