Puregold has an active digital presence
16 June 2022
Puregold Price Club, Inc., which is traded on public exchanges, is increasing its focus on active digital presence initiatives as it continues to adjust to the consistently shifting commercial climate in the midst of the coronavirus pandemic. In spite of the difficult conditions that prevail in the retail sector, the grocery store chain operator was able to adapt, which resulted in an increase in both sales (9.2 percent to 168.6 billion pesos) and net income (19.1 percent to 8.1 billion pesos) in the year 2020.
It is anticipated that the company’s growth will continue to be driven forward by Puregold’s innovations as well as its investments in new systems. In addition to maintaining a primary concentration on improving productivity, the organization will proceed to maintain and broaden the scope of its online and delivery services, in addition to its mobile application.
According to Puregold President Ferdinand Vincent Co., “Puregold’s foray into the digital arena ultimately fulfills multiple objectives.” In addition to retaining our customers within our franchise, he went on to say that “we also create stronger relations with our suppliers by working with them in promoting their brands, thereby ensuring an enduring business partnership.”
In the field of non-traditional retail marketing, Puregold has established a reputation for being a pioneering company. Puregold anticipates that online sales will contribute three percent to total sales in 2021, up from only one percent in 2020. This is due to the aggressive tie-ups that the company has formed with GCash/GLife, ShopeePay, Share Treats, and Giftaway.
Puregold, a retail company, has developed a series of original material to reach out to a large number of digital consumers and provide them with a unique shopping experience through its Puregold Channel.
Puregold Price Club Inc. says, “We want to share nostalgic and interesting stories online that appeal to the organic following we’ve developed.” On the company’s most recent successful digital venture, President Vincent Co stated.
Its debut series, titled “GVBOYS,” received more than 5 million views on Facebook and YouTube. Puregold’s digital campaign to reach out to consumers has since won it a feature in London-based market research firm Euromonitor International.
“Storytelling is a powerful tool, and combining content with modern retailing gives us more opportunity to engage with our clients,” Co says, adding that he is optimistic about the project.
“Ang Babae Sa Likod ng Face Mask,” the company’s second item, was released on June 11th.
With its Puregold mobile app and original programming presented on Puregold Channel, the company’s digital move is highly timely. Consumers will be entertained while also developing a positive impression of the brand. Puregold’s distinct online presence is now within reach of its consumer base thanks to this active digital presence marketing innovation.
