Meet Pau Pau Foodpanda’s adorable new brand ambassador

10 January 2022

Meet Pau Pau Foodpanda’s adorable new brand ambassador.

To commemorate its tenth anniversary as Asia’s first food and grocery delivery network, foodpanda unveiled a new brand ambassador for the brand today: Pau-Pau, a playful and free-spirited panda.

Pau-Pau is a one-of-a-kind brand persona in the region, advocating empowerment and sustainability. Its identity as a foodpanda brand ambassador will be fully realized, from his own language and tale to a complete set of values, including environmental stewardship, empowerment, and the belief in living life on one’s own terms.

Pau Pau Foodpanda is a likeable personality created by foodpanda to better interact with millions of people across Asia.

In December 2021, the pink panda made his initial appearances in Japan, Taiwan, and Cambodia, and has since been brought out in Singapore, Malaysia, Thailand, Hong Kong, and Laos, before being rolled out over the rest of the foodpanda network.

Pau-Pau will be implemented in the Philippines, Myanmar, Pakistan, and Bangladesh in the following phase.

In the Philippines, a new approach to brand building has emerged.

Pau-Pau will be in charge of foodpanda’s entrance into the ever-evolving, lively, and media ecosystems. The brand’s digital marketing aspirations are expanded by developing a new personality, which looks beyond traditional media.

Pau-Pau is also available on Instagram in the form of emoticons and stickers, allowing for vibrant participation, expression, and conversation. Pau-Pau will be available on all foodpanda channels and interfaces, including the app and website, as well as digital and social media platforms, out-of-home activations, and more.

“In Asia, Pau-Pau is a first-of-its-kind food delivery platform! We sought to establish a personality that evoked love among customers above everything else. As foodpanda becomes a partner in their daily life, they need a personality they can relate to and develop an emotional connection with,” said Idan Haim, vice president of growth and marketing at foodpanda.

“We want Pau-Pau to inspire individuals to enjoy life on their own terms and to the fullest extent possible.” As we enter a new decade for foodpanda in Asia, we’re pleased for our clients to meet Pau-Pau.”

Creating a foodpanda experience with a purpose

“When we created Pau Pau Foodpanda, we wanted him to have a sense of purpose—that he represents something more than just being a cute mascot,” said Eunha Bhang, chief creative officer of Delivery Hero Asia.

“Pau-Pau personifies the foodpanda spirit by assisting our communities in reimagining how they use delivery and so adding vibrancy and joy to their lives.”