Max’s Group has tripled its food manufacturing capacity.
On May 16, 2022, Max’s Group Inc. (MGI) declared a significant expansion in its food manufacturing capacity with the introduction of its multi-capacity commissary in Cavite. This facility, known as the No Bia Food Manufacturing and Distribution Center in Carmona, Cavite, has increased the company’s monthly food manufacturing capacity to 2,000 metric tons (MT). This expanded capacity caters not only to the food needs of its stores but also encompasses ready-to-cook and ready-to-eat items.
According to MGI’s Supply Chain Management director, Robeson Mateo, the primary objective behind this venture was to meet the growing demand for MGI’s brands across Luzon, Visayas, and Mindanao, especially prior to the pandemic. However, in response to the challenges posed by the pandemic, the company adapted its business model to become more resilient. This included transforming the facility layout to accommodate the production of ready-to-eat, ready-to-cook, and ready-to-use products, thereby shifting from solely being a commissary to a comprehensive manufacturing and distribution complex.
The facility, spanning 20,000 square meters, currently operates two production lines: one for meat and sauce and another for bread. Under the meat and sauce line, the company produces marinated chicken, hog, beef, and fish, along with various prepared meat products, cured meats, and sauces for pasta, steak, sandwiches, and salads. The bread line manufactures cakes, bread, pastry derivatives, and pizza dough.
The expansion has led to the introduction of new menu items from MGI’s brands, now available in over 300 retail partner stores under the newly launched Max’s Group Kitchen label. These products are accessible through physical and digital channels of renowned players such as SM Markets, Robinsons Group, WalterMart, Shell Select, AllDay Supermarket, Puregold, Gaisano Market, Lazada, Shopee, MetroMart, and GrabMart.
The No Bia Food Manufacturing and Distribution Center was constructed with a focus on quality and adherence to international safety standards, including certifications from GMP, HACCP, ISO, FSSC 22000, and Halal certification for its bakeshop line.
In closing, MGI’s CEO, Robert Trota, emphasized the importance of infrastructure growth and brand expansion to ensure long-term relevance and success for the company.
