Logicom partners with VAST DATA in MEA
10 March 2022
According to the UAE News, Logicom, a leading regional distributor of technology solutions and services in the Middle East and North Africa, has announced a new distribution partnership with VAST Data, the data platform company for the AI-powered world, as it expands internationally.
Logicom will assist VAST Data in accelerating the adoption of its high-performance Universal Data storage platform by expanding its reach with key channel partners and markets in the Middle East and North Africa under the terms of the agreement.
According to Future Market Insights, the data storage market in the Middle East and Africa (MEA) is expected to grow at a CAGR of 14.3 percent over the next three years, with a market valuation of $8.43 billion by 2025. The distribution agreement seeks to leverage the region’s growth potential, supporting VAST Data’s aggressive international expansion by leveraging Logicom’s extensive experience and highly sought-after network.
“We look forward to working with Logicom partners in the MEA market, where we will operate from our regional office in Dubai and have aggressive growth plans through 2022.” We are seeing high customer demand in the region for VAST Data’s Universal Storage platform, and this agreement will help us accelerate our efforts. This agreement with Logicom partners VAST Data’s 100 percent channel-driven strategy, which will be critical in attracting an even larger number of trusted channel partners in the UAE, KSA, Qatar, and the rest of the region as they introduce Universal Storage to their customers,” said Haider Aziz, Regional Director, Middle East and Africa at VAST Data.
Spiros Rafailovits, Logicom’s General Manager for the UAE and Gulf, commented on the agreement, saying, “Our more than 20-year presence in the Middle East, as well as our recent expansion in Africa, demonstrate the company’s growth and success over the years.” The appointment of Logicom partner with VAST Data’s distributors in the region demonstrates the value and commitment of both organizations to a successful future together. We are excited to collaborate with VAST Data and look forward to this new opportunity to provide our channel partners with cutting-edge technology offerings that will help them differentiate and evolve from their competition.”
According to Rafailovits, Logicom strengthens core competency revolves around creating and maximizing reach and awareness for its technology vendors, as well as creating and maximizing value propositions for its technology vendors. “The value we can bring to our partnership with VAST Data will include financial support for the channel, partner reach, and partner recruitment, enablement, development, and support.” Our established business model and in-country presence throughout the Middle East and Africa ensure that the best technology available on the market today is delivered to our channel.”
