Emirates Motor Company opens UAE’s first Mercedes Benz Boutique
24 March 2022
For the first time in Abu Dhabi, the new boutique hosted the unveiling of the all-new Mercedes-AMG EQS 53 4MATIC+.
At the new Mercedes-Benz boutique, the Mercedes-AMG EQS 53 4MATIC+ was officially unveiled.
Emirates Motor Company, Mercedes-authorized Benz’s general distributor in the emirate of Abu Dhabi, has opened the first-of-its-kind Mercedes-Benz Boutique showroom in Abu Dhabi’s Yas Mall.
Emirates Motor Company also debuted the all-new Mercedes-AMG EQS 53 4MATIC+ in Abu Dhabi for the first time. The brand is embarking on an all-electric future of driving performance with this new model. The Mercedes EQ architecture for luxury and executive-class vehicles serves as the foundation for the first battery-electric AMG production model. It dazzles with brand-specific features that the customer can directly experience, such as cutting-edge technology, exterior/interior design, and emotive vehicle sound.
“Traditional dealerships have been the reliable automotive retail format for decades,” said Martin Schulz, president and CEO of Mercedes-Benz Cars Middle East. But times have changed. Customers nowadays want to be fascinated, excited, convinced, and served in a timely manner. This new boutique in Yas Mall was created with the customer in mind, and it is the ideal complement to our fantastic full-scale Mercedes-Benz showroom and service center on Airport Road. It adheres to an innovative new retail format and is intended to bring us closer to our Abu Dhabi customers by creating a more personal and memorable space in the emirate.”
“We are particularly excited to collaborate with Aldar to open this first-of-its-kind showroom,” said Ahmed Abdul Jalil Al Fahim, chairman of Al Fahim Group. The emphasis will be on the expansive shopping area, which will sell a wide range of Mercedes-Benz fashion items, merchandise, and other lifestyle accessories in a bright and welcoming environment. This facility is part of our group’s strategy to expand and provide value-added services to our customers and brand fans.”
“The introduction of Mercedes-Benz boutique showroom complements our efforts to deliver unique and enriching experiences for our visitors at Yas Mall,” said Saoud Khoory, chief retail officer at Aldar Investment. We will continue to collaborate with like-minded partners, such as Emirates Motor Company, to bring new innovative concepts and world-class retail experiences to the market.”
“This outstanding addition to our Abu Dhabi showrooms will raise the bar in terms of both design and service.” We’re excited to expand our footprint at this location and can’t wait to welcome new and existing customers for a truly first-class brand experience.
