ABS-CBN Corp. is looking into new partnerships
June 7, 2022
ABS-CBN Corp. is looking for further cooperation alternatives to help convey its content to a wider audience after losing its franchise in 2020.
“We’ve announced a number of local and international agreements recently, including our content arrangement with TV5”, ABS-CBN added.
“As new cooperation options become available, we will continue to explore them,” it stated.
In October 2020, ABS-CBN Corp. was able to reach an agreement with Zoe Broadcasting, allowing some of its programmes to return to free television on A2Z Channel 11.
Following the Lopez-led firm’s collaboration with Cignal TV, TV5, and Brightlight Productions, more ABS-CBN shows returned to free TV in January of last year through TV5.
These collaborations with A2Z and TV5 have helped the company reach a bigger audience with its content.
Last April, ABS-CBN Corp. and its primary rival GMA Network Inc. announced a landmark agreement to license some of Star Cinema’s most popular and well-loved films to air on GMA.
The historic agreement paves the way for future collaboration and partnerships between the two rival networks.
GMA Network chairman and CEO Felipe Gozon previously stated that GMA is open to more collaborations with ABS-CBN that would benefit both firms.
Last month, ABS-CBN Corp. and Globe Group launched PIE (Pinoy Interactive Entertainment), the country’s first multiscreen and real-time interactive TV channel, through partner station BEAM, with the goal of giving the traditional viewing experience a digital makeover.
Aside from these local collaborations, ABS-CBN has also signed content agreements with streaming platforms such as Viu, iQYi, and WeTV iflix.
According to ABS-CBN, “our mission as storytellers and content developers is to offer Filipino stories to viewers here and around the world.”
“This is why we’re looking into content distribution options that will allow us to reach a broader audience and continue our service goal,” it said.
Following the non-renewal of its broadcast franchise in 2020, ABS-digital CBN’s transition as a content firm has been gaining steam.
Kapamilya Online Live on YouTube has been streaming the company’s live and on-demand programming.
ABS-advertising CBN’s revenues in 2021 decreased due to the company’s absence from the free-to-air advertising space following the National Telecommunications Commission’s cease-and-desist order on the company’s broadcast operations in May 2020, and the House Committee on Legislative Franchises’ eventual adoption of a resolution denying its franchise application in July of the same year.
