Apple introduces ‘wish list’ features
8 June 2022
Apple unveiled chips, maps, and a means to delete hastily typed messages at its first in-person developers conference since the coronavirus pandemic began on Monday (Tuesday in Manila), but said nothing about virtual reality.
Apple introduces new features and capabilities are being put into the operating systems that operate iPhone, Apple Watch, and other Apple products, as well as a fast new MacBook Air notebook powered by a second generation of the company’s proprietary chip.
Apple Chief Executive Officer Tim Cook and his colleagues showcased new developments during a keynote address at the company’s Cupertino site — the first in-person rendition of the conference since Covid-19 hit two years ago.
“It’s great to see you all,” Cook said from a platform set up on a grass close to Apple’s ring-shaped headquarters, as a crowd of tens of thousands of developers cheered.
However, no information on a purported virtual reality operating system or hardware was provided.
During the weeklong conference, developers will be able to meet with Apple experts and even work in a new building with soundproof chambers, allowing them to discuss ideas without being overheard.
Aside from new MacBook models, the presentation featured a deep dive into Apple’s upcoming new generations of operating systems.
As part of the latest upgrade to its operating software, Apple will allow users to delete and alter texts after they have been sent, as well as customize the iPhone main screen.
Users of its digital wallet should soon be able to pay in installments for items.
Passwords are being phased out by US tech giants.
Apple introduces to make its gadgets and software operate more fluidly together, catching up to capabilities given by competitors such as Google Maps and even Microsoft’s Xbox video gaming platform for Windows-powered computers, by relying more on custom-made chips.
Apple is fulfilling “customers’ wish list,” according to Creative Strategies analyst Carolina Milanesi, by adding capabilities to make its apps, services, or hardware the natural choice in an increasingly competitive market.
“They’re paying attention to what consumers are saying and making improvements,” Milanesi said.
As the pandemic’s greater reliance on computers and the internet shows no signs of abating, the analyst believes that better tailoring hardware and software for convenience will keep people in Apple’s money-making ecosystem.
